Superstore is NBC's new comedy produced by Justin Spritzer, the producer of The Office. It's another workplace comedy, but it ditches the desk-job environment for a giant megastore, Cloud 9.
The show starts out introducing the audience to Jonah (played by Ben Feldman). Jonah is interviewing for a position at the megastore, and is seemingly overly qualified for the job. After an awkward interview with the assistant manager, Dina (played by Lauren Ash), who obviously has a crush on Jonah, Jonah gets the job. Trying to embrace his new job, Jonah immediately tries to assist a lady trying to piece together a paper towel roll pyramid which has tumbled over. He then reveals his elitist vibe, and the lady plays along, finishing the conversation with "Don't let the other workers here know how much better than them you are." As Jonah nods, the lady picks up her vest, and Jonah realizes that he was just talking to his new boss, Amy (played by America Ferrera).
For the rest of the episode, the other workers at the store are introduced. Cheyenne (played by Nichole Bloom) is airheaded and pregnant, with a complicated love life. Garrett (played by Colton Dunn), takes pride in his sassy loudspeaker announcements. Dina, Jonah's interviewer, takes the store security and staff manual way too seriously, and is convinced that Jonah has the hots for her. Mateo (played by Nico Santos), spends all of his time trying to outdo Jonah and sabotaging him. Overseeing this circus of workers is the clueless manager Glenn (played by Mark McKinney).
Jonah spends the length of the episode trying to undo his bad first impression on Amy. Along the way, he accidentally prices all high-end electronics at 25 cents, instead of marking them down by 25%. This causes a rampage of shoppers resembling crazy Black Friday stampedes. In the process of attempting to get his boss back on his good side, Jonah falls for Amy, and it's obvious that they're meant to fall in love somewhere down the line.
I thoroughly enjoyed the pilot of this show. All of the characters seem to be very likable, and I'm sure that I will become attached with them if I were to continue watching the show. It's a "feel good" show, filled with funny situations and a budding love story. This show is definitely one that I will continue watching.
Despite the show's potential, it seems as if the odds are stacked against its success. NBC hasn't had much luck with comedy shows, and Superstore seems to be a rehash of NBC's older comedy show Community, which needed time to find its structure and gather an audience that would grow attached to its characters. However, NBC has already trimmed down its first season to 11 episodes, and consistently puts it aside for The Voice. Hopefully the show will be renewed, but in the mean time you should all give it a shot!
Jonah: “Hey, do we have any kind of training? I've just been wandering from one department to the next trying to look like I have purpose."
Garrett: “Hmm.. Here, it works better if you carry a box. You'll learn as you go."
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